Grass Fed Cattle: How to Produce and Market Natural Beef

Grass-Fed Cattle: How to produce and market natural beef

Explore the wide range of topics covered in my book, Grass Fed Cattle, by browsing through the Table of Contents below. Or follow the link to go back to the book overview to read the reviews.

    PART ONE: The Fundamentals of Grass-Based Beef

  1. The Great Herds and Their Grasslands

  2. The Ticking of Geologic Time • The Great Herds • Lessons from the Herd
  3. Genetics and Breeding: Selecting the Right Animals for Your Herd

  4. The Pitfalls of Single-Trait Selection • Environment and Climate • Characteristics of the Ideal Breeding Animal • Culling Animals: Training Your Predatory Eye • Breeding for Your Target Market
  5. The Cattle Year on Grass

  6. The Calving Season and Predator Exposure • The Calf: Birth to Sexual Development • The Heifer Calf: Sexual Development to Calving • Photoperiod: Sunlight and Fertility • The Bull Calf: Sexual Development to Breeding • Cattle Processing: The Human Role in the Cattle Year • Marketing Grass Fed Cattle • Moving the Calving Season
  7. Grass and Grazing

  8. The Rumen: The Forge that Turns Grass into Beef • Root Reserves and the Ideal Grazing Interval • A Recipe for Healthy Soil • Grass Varieties • Rejuvenating Old Pastures

    PART TWO: Infrastructure and Management

  9. Electric Fences and Rotational Grazing

  10. Factors to Consider • Energizers • Permanent Wires • Posts and Braces • Insulators • Permanent Gates • Portable Electric Fencing • Training Cattle to Respect Electric Fences • Understanding the Goals of Pasture Rotation • Pasture Rotation: Herd Migration in Your Own Backyard • Training the Herd for Pasture Moves • Managing the Calving Season on Pasture
  11. Livestock Water

  12. How Much Water Do Cattle Need to Drink? • Peak Water Supply • Water Quality • Direct Access to Open Water • Pumping Water • Water Storage • Piping Water • Cattle Behaviour at the Water Trough • Rotational Grazing Patterns and Water • Laying Pipe • Winter-Grazing Patterns and Water • Watershed Conservation: Managing Riparian Areas
  13. Planning for Winter Grazing

  14. Winter Grazing: The Twelve-Month Plan • Supplementation and Forage Analyses • Low-Cost Winter Feed for the Transition to Winter Grazing
  15. Planning for Drought

  16. A History Lesson • Preparing a Drought Plan
  17. Managing Your Herd

  18. Integrated Herd Management • Low-Stress Handling
  19. Pests, Parasites, and Diseases

  20. The Mechanisms of Disease • Preventing Disease • Specific Diseases, Pests, and Parasites • Making Healthy Soil for Healthy Animals • Complementary Grazing Species
  21. Soil Fertility

  22. The Importance of Soil Analyses • What Does the Cow Think of Soil Fertility? • How Healthy Soil and Grass Work • Calcium and Magnesium Revisited: Proper Ratios are Critical • Organic Matter, Humus, and Nitrogen • The Scoop on Macronutrients • And a Pinch of Micronutrients
  23. Weeds

  24. What Is a Weed? • Variety Is All • When and Why Certain Plants Emerge • Quick Fixes Versus Long-Term Solutions • Educate Yourself, Then Put Your Cattle to Work • Weeds to Remedy Nutrient Deficiencies
  25. Soil Moisture and Irrigation

  26. Decreasing Evaporation • Reducing Runoff • Increasing Water Infiltration • Take Responsibility for Water • The Disadvantages of Irrigation • Calculating Your Irrigation Needs

    PART THREE: Business Planning and Marketing

  27. Land and Equipment

  28. Acquiring Land for your Natural, Grass-Based Cattle Enterprise • Equipment
  29. Market Options

  30. Commodity-Market Opportunities • Niche-Market Opportunities • Determining Your Target Market • Three Case Studies
  31. Stocker Cattle

  32. The Cattle Cycle • Sell/Buy Economics • Stocker Logistics
  33. Grass-Finished Beef

  34. The Art of Grass-Finishing • The Health Benefits of Grass-Fed Beef • Lessons from the Slaughterhouse • Cutting and Wrapping • Inspections • Pricing Your Meat • Pickup and Delivery • Cooking Grass-Fed Beef
  35. Organic Certification

  36. Seeking Certification After the Transition • Headaches of the Certification Process • Choosing the Best • Solving the Most Common Challenges
  37. Dynamic Marketing

  38. Developing a Profile of Your Target Customers • Demystifying Product Labels • Your Advertising Strategy and Label • Market Exposure
  39. Helpful Business-Management Tools

  40. Importance and Urgency • Getting the Biggest Bang for your Buck • Weighing Decisions, Solving Problems, and Handling Crises • 10 Percent Chance, 90 Percent Work • Your Unfair Advantage

    PART FOUR: Your Business Plan: Putting Principles into Practice

  41. Your Goals and Market Opportunities

  42. Your Business Plan • Starting with Goals • Your Goals • Assessing Your Market Environment
  43. Your Financial Plans

  44. Determining the Focus of Your Business • Conscious Profit Planning • Determining the Price of Your Direct-Marketed Beef
  45. Your Cattle Year on Grass

  46. Planning the Ideal Cattle Year on Grass
  47. Your Grazing Infrastructure

  48. Planning for Your Herd's Water Requirements • Preparing Your Farm Map • Piping Water
  49. Your Grazing Plan

  50. Your Summer-Grazing Plan • Your Winter-Grazing Plan: Managing the Grass Reserve • The Winter Grazing Map
  51. Your Herd Nutrition Plan

  52. Developing Your Herd Nutrition Program • Procuring Samples for Forage Analyses • What the Livestock Nutritionist Needs to Know • Locating a Livestock Nutritionist • Formulating Supplements and Monitoring BCS
  53. Your Grass-Finishing Plan

  54. Grass-Finishing Essentials • Slaughterhouse Considerations
  55. Your Marketing Plan

  56. Developing Profiles of Your Target Customers • Designing Your Product Label • Formulating an Advertising Strategy
  57. Planning for Adversity

  58. Drought • Financial Preparedness • Crisis Management
  59. Planning for Change

  60. Committing to the Change • Plan Thoroughly • Moving the Calving Season • Turning on Your Herd's Migration • Switching to Winter Grazing • Making Additional Changes

Grass Fed Cattle

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